The Problem

Ageism affects us all

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Where we are today

We know we are losing valuable, experienced talent from our industry with numbers “falling off a cliff” post 40 years vs the Australian working population.

At an industry level, we face a talent shortage and churn among the younger generation.  As one of the world’s largest ageing populations, it’s imperative to strategically plan our workforce for the benefit of all.

20 - 29yrs in Media vs Aust.

2.8x More

40+yrs Media vs Aust.

-43.9% Gap

50+yrs Media vs Aust.

7.6x Less

Average age is far lower than Aust. (32yrs. vs 39yrs)

7 yrs less

Average tenure in media is only

2.6 yrs

Years of experience is low (16+ yrs industry)

10%